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We are CPM

An independent
media agency
offering specialized
media strategy,
activation, & measurement

for healthcare brands.

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Our processes are born from experience and success.

When change demands evolution, we rise to the task.

What We Stand For

Independent ownership means we can prioritize the needs of our clients and employees over the needs of a holding company and its shareholders. We do not churn through employees, using “won” client accounts as a training ground and allocating more senior resources to pitching new business. Instead, our team of long-tenured experts is focused on client satisfaction.

This thriving ecosystem is self-sustaining and turns the traditional ad agency business model on its head – we grow primarily with existing business and from referrals, and find that client loyalties span careers, not positions.

Should you select us as your media agency, you can trust that our team is working on your business, not new business.

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We do not pursue new business at the expense of our clients’ goals and potential.

Our
Process

The Metrics of Care

The same precise, empathic, dedicated approach required to anticipate and deliver on client needs also applies to the patients, caregivers and healthcare professionals that our clients serve.

We begin with understanding your audience segments from a human perspective, diligently tracking behavioral patterns, media interactions, and brand engagements to ensure we are meeting your objectives when, where and with whom your message will resonate the most.

Our focus on client service contributes to our and our clients’ success only because it is backed up with extensive category experience. We have helped clients prime their audiences for launch, succeeded in lifting market share for established brands in competitive markets, and exceeded client goals for reach and retention of ultra-rare disease audiences. 

No matter the scenario, we can light the path to connect your brand to the most relevant and ready-to-activate audiences – facilitating optimal treatment and business outcomes.

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Our experienced team is collaborative and nimble.

Our
Services

1/3
Market Evaluation
Market Evaluation

Documented investigation of market, brand and audience landscapes informs our approach and guides ongoing campaign improvements – including via competitive research reports and using social listening services.

Audience & Messaging Segmentation
Audience & Messaging Segmentation

Leveraging knowledge of the market space, audience treatment journeys, and verified media consumption behaviors, map the most qualified healthcare professional and patient audience segments to the right content and placements.

Our
Services

2/3
Media Strategy & Planning
Media Strategy & Planning

Efficiently engage and convert audiences using the ideal mix of media touchpoints across all relevant channels. Our media expertise spans channels like paid and organic search, programmatic targeting and bidding, premium display, TV and digital video, custom programs, point-of-care, social media, and more.

Media Activation & Management
Media Activation & Management

From partner selection, negotiation, and contracting to ongoing testing and optimization, we handle all the details and steward your investment as our own. Our healthcare specialization is especially crucial when navigating regulatory constraints and ensuring effective compliance.

Our
Services

3/3
Integrated Analytics & Measurement
Integrated Analytics & Measurement

Beginning with a custom framework that connects media efforts to high-value digital conversions and brand goals, our holistic approach integrates paid and organic campaign efforts with website data. Comprehensive monthly or quarterly readouts provide deep insights and guide optimizations that are most relevant to brand goals – resulting in a higher return on investment.

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We hold ourselves—& our clients—to the same sterling standards of integrity and dedication.

CPM made a very strong impression right from the first All-Agency planning meeting as strategic contributors.


They were consistently the most prepared agency on the roster and really made an impact on the brand’s overall marketing results.”


—Tina Sampath,
Director, DTC Brand
Marketing, Gilead Sciences

This team makes this look easy, but this was a big lift…there were many weeks of thoughtful collaboration in the creation of a laser-focused plan, complete with segmentation lists, as well as developing and launching the display media and metrics.”


—Kristen Gilot-Dowd, Launch Brand Lead, Biosciences Organization

Prior to working with CPM, we already had an impressive database of patients as our organization has been actively interfacing with the community for almost 20 years, and yet over 80% of the CPM generated outreach responses were new to us! In just the pilot, CPM’s outreach programs achieved double our planned response rates- not an easy achievement in rare disease.”


—Josh Tarnoff, CEO, NephCure Kidney International

Our working partnership with CPM has been extremely beneficial for our brand growth and marketing success and an overall very positive experience. In particular, their senior leadership pays close personal attention to the account and responds in a timely manner to a myriad of requests, large and small. We recommend them wholeheartedly to anyone looking for a specialized healthcare media agency.”


—Lyzette Abaya-Mede, HCP Marketing Lead, Gilead Sciences

So impressive, and I know this was no easy feat…your intentional collaboration and strategic mindset kept it simple and focused as we moved into our second full year of launch …You took learnings from our initial run and strategically thought through how to optimize, evolve, and amplify to make the HCP media plan work harder for the next year.”


—Kate Larsen, Senior Marketing Lead, Biosciences Organization

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We universally assign top tier talent to client accounts.

To put it bluntly, we care more than we have to.


The same core beliefs that guide CPM’s business practices and fuel our commitment to our clients and employees also drive us to make a positive impact on the world.


Our expertise and decades of experience in both media and healthcare gives us the opportunity to make an impact in a unique and measurable ways.

Read more about our values put to action

Get In Touch

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