Specialist knowledge. Personal commitment. Meaningful engagement.
We help healthcare brands reach the professionals, patients and caregivers who matter. Our senior team stays directly involved, from media strategy and planning through activation, measurement and ongoing management.
“Our working partnership with CPM has been extremely beneficial for our brand growth and marketing success and an overall very positive experience. In particular, their senior leadership pays close personal attention to the account and responds in a timely manner to a myriad of requests, large and small. We recommend them wholeheartedly to anyone looking for a specialized healthcare media agency.”
THE MOST KNOWLEDGEABLE HEALTHCARE DIGITAL MEDIA AGENCY
“CPM made a very strong impression right from the first All-Agency planning meeting as strategic contributors.They were consistently the most prepared agency on the roster and really made an impact on the brand’s overall marketing results.”
Tina SampathDirector, DTC Brand Marketing, Gilead Sciences
THE MOST COLLABORATIVE AND DEDICATED HEALTHCARE DIGITAL MEDIA AGENCY
“This team makes this look easy, but this was a big lift…there were many weeks of thoughtful collaboration in the creation of a laser-focused plan, complete with segmentation lists, as well as developing and launching the display media and metrics.”
Kristen Gilot-DowdLaunch Brand Lead, Biosciences Organization
THE MOST RARE DISEASE SPECIALIZED HEALTHCARE DIGITAL MEDIA AGENCY
“Prior to working with CPM, we already had an impressive database of patients as our organization has been actively interfacing with the community for almost 20 years, and yet over 80% of the CPM generated outreach responses were new to us! In just the pilot, CPM’s outreach programs achieved double our planned response rates- not an easy achievement in rare disease."
Josh Tarnoff, CEONephCure Kidney International
A personal approach. A precise plan.
Deep expertise. Personal commitment.
We work directly with healthcare brands and alongside their creative agencies, bringing 20 years of experience across oncology, rare disease and specialty therapies. The senior people you meet stay involved—from strategy and planning through launch, ongoing management and measurement.
We build plans around the care journey and the realities of healthcare marketing—including effective unbranded education when branded messaging is constrained.
Audience Activation & Engagement
Media expertise built around your brand.
From audience definition to integrated reporting, we build and manage media programs around your goals, resources and stage in the product lifecycle.
01
Audience Identification & Segmentation
Understand your audience and care journey
Define priority HCP, patient and caregiver audiences and identify practical ways to reach them.
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We combine client target lists, healthcare data, audience research, and media insights to define relevant audiences. HCP programs can use NPI-based targeting, specialty, account priorities, and treatment activity where available. Patient and caregiver programs draw on contextual and other available audience approaches. We evaluate partner coverage and targeting limitations to build realistic reach expectations.
02
Media Strategy & Planning
Build the right mix of channels, partners, timing and investment for your brand.
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We translate brand objectives into an integrated plan, balancing reach, engagement, and budget. Our expertise includes paid search, SEO, programmatic display, endemic publishers, digital video and CTV, point-of-care and EHR programs, and paid social where appropriate. We coordinate with creative and other agency partners to align recommendations with available content, review timelines, and launch priorities.
03
Media Activation & Management
Manage the details that turn a media plan into a coordinated campaign.
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We manage partner evaluation, negotiation, and contracting, then coordinate trafficking, launch QA, and vendor delivery. During the campaign, we track budgets and pacing, evaluate performance, and recommend adjustments to targeting, creative, and investment. Our team works with client and agency partners to coordinate approved assets and required reviews, keeping media activity aligned with the broader brand plan.
04
Integrated Measurement & Reporting
Connect media and website performance to brand goals and practical next steps.
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We align KPIs with campaign objectives and available data before launch. Our reporting combines channel performance and website behavior to assess engagement, meaningful site actions, and opportunities to improve the program. Integrated quarterly readouts, with other cadences available as needed, guide creative, targeting, and investment decisions. We distinguish measured results from estimates and explain gaps that affect interpretation.
