Company Overview

You have many choices of marketing agency and audience activation partners, from volume-driven media buying agencies and big-name consulting firms to tactical specialty boutiques. At CPM we’re proud to bring you the best of brains and brawn in the form of a nimble, fiercely independent, full-service team animated by growth, fueled by data and leading with proven results.

Healthcare-focused since inception, CPM understands how pharma, device, provider, and advocacy audiences use media, and what makes them tick. An industry thought leader, we know the regulatory environment inside out, affording our clients confidence in having both the safety they need and the growth they deserve.

Our long-term client relationships speak for themselves. With client satisfaction our foremost goal, we promise clarity and relevance throughout our strategy and planning processes, and ensure complete transparency of cost, timing, and success metrics.

“A nimble, fiercely independent, full-service team animated by growth, fueled by data and leading with proven results.”

Team

CEO

Meet Marc Benjamin

Agency founder and intrepid entrepreneur, Marc is committed to delivering breakthrough value to healthcare marketers and their key audiences through data-driven innovation and applied thought leadership.

Marc assembles and mentors integrated, cross-functional teams to deliver high-performance media campaigns grounded in strategy, backed with flawless execution and framed by insights-driven analytics.

A first mover in establishing best practices for search, social and digital marketing for a regulated healthcare industry, Marc loves a challenge and has quarterbacked revenue-driving campaigns for both leading global brands and emerging category leaders.

Client Services Director

Meet Brenda Landry

Brenda has worked in digital media for 13 years, the last five fully dedicated to results-focused patient and healthcare professional campaigns for pharmaceutical, biotech and other healthcare brands.

Her media background spans a diverse array of specialized products across industries, for which she has built numerous high-performing campaigns in the US and abroad.

Brenda’s global, cross-industry credentials lend her a unique depth of media expertise that spawns constant innovation and is always strategically on point.

Strategic Partnerships

Meet Michael Spitz

The convergence of health, communications, and technology is a busy place, and Spitz has been flourishing at its center for nearly two decades.

A digital health though leader, innovator, and practitioner, he has launched omnichannel marketing campaigns for many of pharma’s biggest brands, and is an expert in aligning audience segmentation, creative strategy, and media activation for nuanced treatments including orphan diseases and black box drugs.

A prolific presenter and writer, Spitz is winner of the Vanguard Award for industry transformation, and has penned hundreds of blogs posts on topics ranging from AI to blockchain to patient-centric engagement. He’s thrilled to lead integrated strategy and create groundbreaking partnerships for CPM.

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