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WHAT WE DO

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A digital media agency with a leading healthcare specialty practice, Convergence Point Media (CPM) designs and executes results-driven campaigns that leverage SEM, SEO, social, programmatic display and specialty channels to align directly with Rx and OTC brand goals for consumer and professional audiences. CPM actively stewards clients' media investment and constantly innovates to drive results that matter to brand and enterprise stakeholders. Experienced in dozens of health categories, CPM brings quality campaigns to market efficiently by delivering laser-focused strategies and working closely with content and design agencies and regulatory teams to facilitate innovative channel/platform approvals. 

For OTC marketers and agencies targeting pharmacy and grocery shoppers, CPM offers eHealthStore(TM), a turnkey platform delivering seamless product, store and audience intelligence to drive ad-supported sales lift and digital asset integration. 

 
 
 
 
 

Planning & Strategy

  • Digital DNA
  • Audience research

  • Channel Planning

  • Content Roadmap

  • Social Listening 

  • ROI Modeling

  • Launch Planning

  • LOE Planning 

  • MLR Guidelines

 
 
 

Audience Activation

  • Direct To Consumer
  • Professional/List Targeting
  • Patient RM Acquisition 
  • Provider Lead Gen
  • Payer Marketing
  • Shopper Path-to-purchase
  • Clinical Trial Recruitment
  • Advocacy Partnerships 
  • Corporate ID
 
 

Media Management

  • Paid Search
  • SEO
  • Paid Social
  • Mobile/App Marketing 
  • Contextual Display
  • Programmatic
  • Video Advertising 
  • Email Marketing
  • Print
  • Cable TV
  • DRTV
  • Radio
  • Out-of-home
 

Value Conversion

  • Integrated Sales Analytics
  • Analytics Dashboard
  • Data Automation
  • Landing Page Optimization
  • Media Mix Modeling
  • Multi Channel Attribution
  • intercept Surveys