The Power of Social Health

Social media has not only transformed how people interact with their friends, family and extended communities, but also how they find personally relevant information and improve their lives - in turn revolutionizing how they seek and discover health information. As such, healthcare marketers are embracing social like never before to not only build communities but also to communicate directly about products, disease education and unique programs and services with the potential to shape the category conversation. Social media is no longer an add-on, but a primary driver for brand messaging and inspiration for patients to engage with their care team, learn about managing health issues, all as part of larger community of peers. CPM taps audience insights, targeting savvy and and content strategy to bring social innovation and performance to modern healthcare brands.

Social Media Services

Given the strategic interdependency of organic and paid social, CPM's social practice delivers end-to-end management of the full spectrum of social communications for our clients. We introduced the responsible use of Facebook advertising for enterprise and portfolio clients from concept to execution, establishing paid social as a top digital engagement contributor alongside search and specialty direct channels. 

To discuss social opportunities to support your brand objectives, contact us using the form on this page.

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