AUDIENCE-FIRST PLANNING

Synchronized Patient & HCP Strategies

One of CPM's most deeply held core values happens to also be a proven winning business strategy for healthcare marketers - it is promoting meaningful doctor/patient communications, and it defines our singular approach to healthcare media strategy. What we call perspectives-based planning starts with a discovery process that uncovers the unique “digital DNA” of each brand’s audiences - the needs, preferences and beliefs that influence treatment decisions and a roadmap for tailored digital communications to facilitate and enhance the decision-making process. 

Digital DNA

Digital DNA is our proven approach to mapping audience insights to addressable marketing segments via an actionable strategy to ensure your brand's organic "pull" is every bit as strong as its promotional "push". These insights create content that’s eminently discoverable, engaging, and scalable across the digital media ecosystem.

In a digital context, using user-informed content to bridge audience intent and brand goals results in far better results than force-feeding brand talking points. CPM is the media agency that leverages real-world data and real-time analytics so brands can track the return on their marketing investment with clarity and confidence. 

Use the form on this page to contact us about the Digital DNA of your brand and a content and channel roadmap to transform audience engagement. 

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