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DIGITAL EVANGELISM

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We act as an extension of our client's team, committed to both strategy and execution - and as dedicated subject matter experts for all things media, search and digital. We collaborate to set meaningful goals and achieve them through innovation and insatiable curiosity while adhering to best marketing practices and sensitive privacy and regulatory boundaries.

Education, collaboration and knowledge sharing are essential tenets of our culture, taking the form of POVs, lunch-and-learns, spotlights on digital best practices new search developments, brand workshops and health category summits in partnership with respected thought-leader partners. The digital landscape for regulated industries is complex and constantly evolving, and we strive to partner with each client to set the gold standard for its category.

PROMOTIONAL PECCADILLOES

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We bring our clients a vast knowledge base of medical, legal and regulatory expertise and deliver extensive thought leadership on best practices for achieving maximum effectiveness and compliance. 

Since FDA’s 2009 letters to 14 pharmaceutical companies establishing standards, CPM has been a leading voice in setting standards for guidelines, solutions and processes to ensure the best-practice compliance of search assets. Further, we have helped client brands achieve category leadership by leveraging our regulatory expertise to forge advanced strategies for marketing effectiveness while competitors have either taken ill-advised risks or taken cover in overly broad restrictions.

 

LAUNCHING ON ALL CYLINDERS

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In 2014, Convergence Point Media (CPM) rolled out Perfect Launch, a Digital Strategy practice that provides pharmaceutical brands with ground-floor, in-the- trenches support for new digital programs to optimize performance and directly measure business impact.

The goal of Perfect Launch is to ensure that brand partners bring new products, clinical data and indications to market successfully and compliantlly, positioned out of the gate to spark media-driven value creation and gain competitive advantage.

Perfect Launch leverages CPM’s expertise in Rx audience targeting, content discovery, lead conversion healthcare analytics and digital marketing regulatory expertise in direct partnership with brand leadership to convert audience insights into strategic plans and live programs that deliver out-sized results.