Search remains the predominant way people find information online, making search engine marketing (SEM, or paid search) — and organic search engine optimization (SEO) the twin pillars of digital media. Flexible, scalable, and measurable, SEM and SEO comprise the core of your digital marketing channel mix.
Traditional approaches to SEM rely on keyword tools and a Pay-Per-Click (PPC) bidding marketplace built by search engine giants as a one-size-fits-all system for advertisers of all stripes. The parameters governing keyword selection, ad copy rotation, bid amounts and monthly spend levels follow the same rules for any industry, while “cost of entry” success metrics fixate on click volume and cost-per-click (CPC).
CPM forged the path for advanced SEM in healthcare, an informed approach driven by true semantic intent gleaned by millions of real-world health conversations and search behaviors, with bid dynamics calibrated to custom brand value drivers rather than the automated PPC marketplace. With addressable profiles, human insight, treatment journeys and brand truths as our campaign building blocks, outcomes – not clicks – become our guiding metrics.
Learn how effectively your brand is getting found and gaining traction with your audience, and how you measure up against your full-stack audience activation and engagement potential.