Non-personal promotion (NPP) augments and sometimes replaces the personal promotion to healthcare professionals provided by pharma, biotech and device manufacturer sales forces. But up to now the challenges have been significant, including formulaic targeting and siloed tactics, resulting in relatively high cost and low efficiency.
CPM has “personalized” non-personal promotion through dynamic engagement and an outcomes-driven approach. By focusing on propensity and lift instead of lists and codes, we’ve been able to measurably increase prescriptions, switch and adherence rates.
With the help of CPM, gone are the days of expensive site-specific buys, low transparency, and fragmented key performance indicators. By partnering with us for HCP engagement you’ll engage precision targets with tailored messaging, retargeting, and dynamic messaging.
Learn how effectively your brand is getting found and gaining traction with your audience, and how you measure up against your full-stack audience activation and engagement potential.