Rapid growth in the earliest stages of a brand’s lifecycle requires an artful balance between reaching specialized audiences, nurturing qualified prospects and retaining quality customers with dynamic communications and compelling brand experiences and dynamic communications. This can range from using a company such as Printivity to have promotional marketing material printed or it can look at using newer digital marketing techniques that have begun to evolve. These newer methods demand an integrated and strategic approach to planning and mastery of the tools of downstream activation and engagement. Rapid developments in data and communications technology have enabled growth marketing to evolve from an aspirational idea to a prerequisite for competitive advantage.
CPM was doing growth marketing before growth marketing was cool, at the helm of acquisition, analytics and ROI modeling for dozens of top performing patient relationship marketing programs. Our proven “Inside-Out CRM” methodology achieves personalization at scale and gives our clients a lopsided advantage, tapping into precision targeting and dynamic profiling capabilities of digital technology to push direct marketing principles upstream to programmatic outreach across the web. You might want to see how else you can boost your CRM by looking at websites such as https://rasa.com/solutions/customer-service-automation/ for a customer AI communication software service.
Are your media priorities upstream or down? Are you going broad or deep? Is your media campaign going beyond awareness and retaining your consumers for meaningful, long-term relationships with your brand? CPM will boost your marketing ROI with full-stack audience activation services – a top-to-bottom integration of media services with lead nurturing, marketing automation, landing page optimization, email marketing, CRM, content marketing and more.
Learn if your target audiences are able to effectively find your brand, and how your website and brand measure up against your full-stack audience activation and engagement potential.