Direct To Customer (DTC) Marketing

Reaching, educating and empowering patient and caregiver audiences.

Direct to Consumer advertising is a vital part of healthcare marketing — digital playing an increasingly prominent and transformative role. While DTC is known for its ubiquity on awareness-driving national TV and print, digital media provides an increasingly pivotal role in amplifying targeted reach, extending sustained, dynamic engagement, and generating measurable ROI on ad spend.

CPM is a proven leader at creating multichannel consumer campaigns that dynamically deploy digital tactics to tell the brand story at scale. Working both ends of the funnel, intelligent sequencing ensures target audience members are activated with high-impact awareness messaging and nurtured with increasingly conversion-centric tactics. Expert at programmatic display, paid and earned social media, SEM/SEO, point of care and targeted offline tactics, CPM understands specialized health audiences and the critical nuances defining how and when they engage with media at home, at work and on the go.

Most importantly, CPM has been healthcare-dedicated since inception. Thought leaders in regulatory guidance and healthcare stakeholder mindsets, we keep our clients compliant and their patient and caregiver audiences educated and empowered, effectively driving your brand goals.

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Learn if your target audiences are able to effectively find your brand, and how your website and brand measure up against your full-stack audience activation and engagement potential.