Rules of the Code

"As people research a condition or its treatment options, search results often serve as a brand’s first impression, playing a critical role in the split-second decision to click and engage, or move on to other results. "

The Keywords Are Alright

Based on its outsized and ever growing role in driving digital engagement for pharma, paid search should be the last place brands accept compromise when it comes to effective, transparent marketing.

Brett Landry
Google’s Search Results Page Changes

Google’s search engine results page (SERP) layout on desktop computers is changing.  Here we consider the impact and implications for healthcare and pharmaceutical marketers and extend recommendations in response.

SEMBrett Landry
Search Watch…

how will this next wave of curating online data change the way we search? CPM sees three existing trends getting a major boost once we’re all sporting smart wrist-bound devices.