Launching a Drug on All Cylinders – Winning with Digital
Is HCP/Patient Data Convergence the Holy Grail of Digital Pharma Marketing?
Rules of the Code
“Failing to plan is planning to fail” says time management guru Alan Lakein. Nowhere does this axiom ring more true than in the tightly controlled world of Rx launches.
The Keywords Are Alright
"As people research a condition or its treatment options, search results often serve as a brand’s first impression, playing a critical role in the split-second decision to click and engage, or move on to other results. "
Google Ads Will Be YUUGE!!!
Based on its outsized and ever growing role in driving digital engagement for pharma, paid search should be the last place brands accept compromise when it comes to effective, transparent marketing.
Google’s Search Results Page Changes
Google plans to introduce a new ad format for paid search text ads called Expanded Text Ad (ETA).
The Next Generation of Health Condition Classification
Google’s search engine results page (SERP) layout on desktop computers is changing. Here we consider the impact and implications for healthcare and pharmaceutical marketers and extend recommendations in response.
The Surprising Durability of Email in the Digital Performance Mix
ICD-9 codes switch to ICD-10; Requires billing system overhaul within medical community and provides new targeting possibilities for marketers
View No Evil
Easily measured, email can still deliver top tier results as open-rates, clicks, and post-click engagement hold their own, especially against specialized, knowledgeable audiences. Email’s unique benefits include:
mHealth Apps: Risky Business?
Evolving Digital Media Viewability Standards Fall Short of True Accountability
URL Management Just Got Easier
Apps have become a multi-billion dollar industry, potentially shaping and assisting with every aspect of life for their users.
Google to SEO Spammers: Don’t Let the Doorway Hit You On Your Way Out
A few weeks ago, Google announced a new feature called “Updated URLs” that they will begin rolling out to advertisers at the beginning of Q3.
Google’s Search Quality team recently announced a new ranking adjustment intended to penalize doorway pages in organic search results.
Google and the Twitter Fire Hose; Implications for Healthcare Marketers
how will this next wave of curating online data change the way we search? CPM sees three existing trends getting a major boost once we’re all sporting smart wrist-bound devices.
Think Like a Search Engine: Advanced Content Strategy for Marketers
Recently, it was publicly announced that Twitter will once again allow Google full access to its stream of content (also referred to as the Twitter “fire hose”).
Are You Ready for the Mobile Challenge?
Despite recent buzz about semantic concepts eclipsing keywords as the focus of search engine algorithms, keywords and key phrases continue to be at the forefront of SEO strategy.
The Perfect Form? How to Use the Two-Step to Drive More Pharma Web Site Conversions
There are certain things that simply cannot be done on a mobile device – but the gap is quickly closing
Keys to Successful Digital Media Acquisition Pt. 1
When acquiring leads via paid search, marketers often fixate on the “instant” conversion.
“Best Search Blogs?” Try these.
An acquisition media campaign needs to fire on all cylinders to achieve its true goal. Lest we forget, lead generation does not exist just to create leads, but to drive qualified conversions.
The Central Role of Search in Digital Marketing
if you really want to shore up your SEM and SEO smarts, there is a world of insight to discover by reading blog posts from industry experts.
If digital marketing is a rainforest-like ecosystem, then search is the raincloud.