Is HCP/Patient Data Convergence the Holy Grail of Digital Pharma Marketing?
Launching a Drug on All Cylinders
Rules of the Code
Should Pharma Site Metadata Play by the Same Rules as Paid Search Ads?
The Keywords Are Alright
Tips for Responsible Pharma Keyword Governance
The Media is The Message
Strategies for Better Health Marketing Results
Google Ads Will Be YUUGE!!!
Expanded Text Ad Format and its Implications for Pharma
Google’s Search Results Page Changes
Changes to search engine results page layout prompt a checkup of healthcare SEM efforts
The Next Generation of Health Condition Classification
ICD-9 codes switch to ICD-10, providing new targeting possibilities for marketers
The Surprising Durability of Email in the Digital Performance Mix
Easily measured, email can still deliver top tier results as open-rates, clicks, and post-click engagement hold their own, especially against specialized, knowledgeable audiences. Email’s unique benefits include:
View No Evil
Evolving Digital Media Viewability Standards Fall Short of True Accountability
mHealth Apps: Risky Business?
Apps have become a multi-billion dollar industry, potentially shaping and assisting with every aspect of life for their users.
URL Management Just Got Easier
A few weeks ago, Google announced a new feature called “Updated URLs” that they will begin rolling out to advertisers at the beginning of Q3.
Google to SEO Spammers: Don’t Let the Doorway Hit You On Your Way Out
Google’s Search Quality team recently announced a new ranking adjustment intended to penalize doorway pages in organic search results.
how will this next wave of curating online data change the way we search? CPM sees three existing trends getting a major boost once we’re all sporting smart wrist-bound devices.
Google and the Twitter Fire Hose; Implications for Healthcare Marketers
Recently, it was publicly announced that Twitter will once again allow Google full access to its stream of content (also referred to as the Twitter “fire hose”).
Think Like a Search Engine: Advanced Content Strategy for Marketers
Despite recent buzz about semantic concepts eclipsing keywords as the focus of search engine algorithms, keywords and key phrases continue to be at the forefront of SEO strategy.
Are You Ready for the Mobile Challenge?
There are certain things that simply cannot be done on a mobile device – but the gap is quickly closing
The Perfect Form? How to Use the Two-Step to Drive More Pharma Web Site Conversions
When acquiring leads via paid search, marketers often fixate on the “instant” conversion.
Keys to Successful Digital Media Acquisition Pt. 1
An acquisition media campaign needs to fire on all cylinders to achieve its true goal. Lest we forget, lead generation does not exist just to create leads, but to drive qualified conversions.
“Best Search Blogs?” Try these.
if you really want to shore up your SEM and SEO smarts, there is a world of insight to discover by reading blog posts from industry experts.