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OUR Most Recent Insight
In It to Win It: Strategic Media Planning for Challenger Brands
Challenger brands have the unique and distinct advantage of riding on the coattails of high-spending blockbuster brands. Disease awareness has long been in market and audiences are ready for action.
Channel Planning
The Secret Sauce of a Successful Launch: How Teamwork Makes the Dream Work
From audience research to vendor selection, planning a campaign that hits the ground running can feel like a thousand-piece puzzle – an intimidating mess of
Audience Segmentation
What Could Go Wrong This Planning Season?
A simple roadmap for designing a successful campaign
Brand Awareness
People, Pages and Places: 3 Pillars of Patient and Professional Placements
Pondering the proper place of programmatic for pinpoint promotional planning
Media Innovation
Predictive Analytics Removes Guesswork for Pharma Marketers
Improve ROI, cut marketing costs and deliver more effective campaigns
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Come Together
Is HCP/Patient Data Convergence the Holy Grail of Digital Pharma Marketing?
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Rules of the Code
Should Pharma Site Metadata Play by the Same Rules as Paid Search Ads?
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