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OUR Most Recent Insight
Illuminate Your Campaigns with A Sprinkle of Pixel Dust
In the last five years, social media has earned its place as an essential channel for engaging both patient and professional audiences. To learn how a sprinkle of pixel dust will infuse your next campaign with magic download our White Paper.
Channel Planning
The Secret Sauce of a Successful Launch: How Teamwork Makes the Dream Work
From audience research to vendor selection, planning a campaign that hits the ground running can feel like a thousand-piece puzzle – an intimidating mess of
Audience Segmentation
What Could Go Wrong This Planning Season?
A simple roadmap for designing a successful campaign
Brand Awareness
People, Pages and Places: 3 Pillars of Patient and Professional Placements
Pondering the proper place of programmatic for pinpoint promotional planning
Media Innovation
Predictive Analytics Removes Guesswork for Pharma Marketers
Improve ROI, cut marketing costs and deliver more effective campaigns
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Come Together
Is HCP/Patient Data Convergence the Holy Grail of Digital Pharma Marketing?
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Rules of the Code
Should Pharma Site Metadata Play by the Same Rules as Paid Search Ads?
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