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OUR Most Recent Insight

2020 in Review: A Rising Tide Lifts All Boats
With patients and caregivers stuck at home, and physicians operating in a state of overwhelm, when executed wisely, digital bridged the gap and broke down obstacles to the point of care time and again. Read for our top ready-to-apply insight for your own brands.

Channel Planning
The Secret Sauce of a Successful Launch: How Teamwork Makes the Dream Work
From audience research to vendor selection, planning a campaign that hits the ground running can feel like a thousand-piece puzzle – an intimidating mess of

Audience Segmentation
What Could Go Wrong This Planning Season?
A simple roadmap for designing a successful campaign

Brand Awareness
People, Pages and Places: 3 Pillars of Patient and Professional Placements
Pondering the proper place of programmatic for pinpoint promotional planning

Media Innovation
Predictive Analytics Removes Guesswork for Pharma Marketers
Improve ROI, cut marketing costs and deliver more effective campaigns

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Come Together
Is HCP/Patient Data Convergence the Holy Grail of Digital Pharma Marketing?

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