Pharma marketers have the unique challenge of maximizing campaign performance while remaining safe and compliant. The below recommendations lay a firm foundation of compliance.
Improve ROI, cut marketing costs and deliver more effective campaigns
Paid search insights benefit all pharma marketing efforts
Drive patient engagement with these patient-focused best practices
The high art of separating patient and professional search audiences The scope of multichannel messaging knows no bounds, healthcare marketers authoring ever more messages
Google went device agnostic in a nod to changing audience behaviors
Think like a search engine to build high-traffic branded websites