Media Research
OUR Most Recent Insight
In It to Win It: Strategic Media Planning for Challenger Brands
Challenger brands have the unique and distinct advantage of riding on the coattails of high-spending blockbuster brands. Disease awareness has long been in market and audiences are ready for action.
HCP Marketing
COVID-19 Impact on Pharma Marketing Strategy & Spend Survey Results
First published on PM360, our exclusive survey captures the impacts of COVID-19 on pharma and healthcare marketing.
HCP Marketing
Your HCP Convergence Point Playbook
Better Access Increasingly Hard-to-Access Professionals
Audience Segmentation
Tap into the Power of Precision Targeting
Audience Segmentation Best Practices for Pharma Marketers
Media Research
Who’s Eating My Lunch?
Strategies for parsing actual vs. keyword competitors in paid search
Media Investment
A Simple Hack to Evaluating Digital Media Partners for Your Pharma Campaign
Leverage a scorecard to evaluate media partners
Integrated Marketing
Which Messages Compel Pharma Audiences?
Use paid search as a brand messaging lab to drive results
Channel Planning
Digital Influencer Marketing for Pharma Brands
Think beyond KOLs to integrate and amplify brand outreach
Media Innovation
Predictive Analytics Removes Guesswork for Pharma Marketers
Improve ROI, cut marketing costs and deliver more effective campaigns
Media Research
Lost in Pharma Marketing Translation: How Audiences Really Speak
Paid search insights benefit all pharma marketing efforts
Audience Segmentation
Maximizing Brand-safety for Pharma Marketers
How to make sure your ad serves next to appropriate content
