Media Research
OUR Most Recent Insight
2020 in Review: A Rising Tide Lifts All Boats
With patients and caregivers stuck at home, and physicians operating in a state of overwhelm, when executed wisely, digital bridged the gap and broke down obstacles to the point of care time and again. Read for our top ready-to-apply insight for your own brands.
HCP Marketing
2020 in Review: A Rising Tide Lifts All Boats
With patients and caregivers stuck at home, and physicians operating in a state of overwhelm, when executed wisely, digital bridged the gap and broke down obstacles to the point of care time and again. Read for our top ready-to-apply insight for your own brands.
HCP Marketing
COVID-19 Impact on Pharma Marketing Strategy & Spend Survey Results
First published on PM360, our exclusive survey captures the impacts of COVID-19 on pharma and healthcare marketing.
HCP Marketing
Your HCP Convergence Point Playbook
Better Access Increasingly Hard-to-Access Professionals
Audience Segmentation
Tap into the Power of Precision Targeting
Audience Segmentation Best Practices for Pharma Marketers
Media Research
Who’s Eating My Lunch?
Strategies for parsing actual vs. keyword competitors in paid search
Media Investment
A Simple Hack to Evaluating Digital Media Partners for Your Pharma Campaign
Leverage a scorecard to evaluate media partners
Integrated Marketing
Which Messages Compel Pharma Audiences?
Use paid search as a brand messaging lab to drive results
Channel Planning
Digital Influencer Marketing for Pharma Brands
Think beyond KOLs to integrate and amplify brand outreach
Media Innovation
Predictive Analytics Removes Guesswork for Pharma Marketers
Improve ROI, cut marketing costs and deliver more effective campaigns
Media Research
Lost in Pharma Marketing Translation: How Audiences Really Speak
Paid search insights benefit all pharma marketing efforts
