Challenger brands have the unique and distinct advantage of riding on the coattails of high-spending blockbuster brands. Disease awareness has long been in market and audiences are ready for action.
Pharma marketers experienced both flops and wins in 2018 – here’s how to apply these learnings to drive impact in the new year.
Leverage paid search, social, and programmatic to take home the prize
The bad news is healthcare providers have never been more difficult for sales forces to reach. The good news is that HCPs are increasingly embracing
Guide evolved pharma portfolio management and planning with these principles