With patients and caregivers stuck at home, and physicians operating in a state of overwhelm, when executed wisely, digital bridged the gap and broke down obstacles to the point of care time and again. Read for our top ready-to-apply insight for your own brands.
Pharma marketers experienced both flops and wins in 2018 – here’s how to apply these learnings to drive impact in the new year.
Leverage paid search, social, and programmatic to take home the prize
The bad news is healthcare providers have never been more difficult for sales forces to reach. The good news is that HCPs are increasingly embracing
Guide evolved pharma portfolio management and planning with these principles