HCP Marketing
OUR Most Recent Insight
COVID-19 Impact on Pharma Marketing Strategy & Spend Survey Results
First published on PM360, our exclusive survey captures the impacts of COVID-19 on pharma and healthcare marketing.
HCP Marketing
COVID-19 Impact on Pharma Marketing Strategy & Spend Survey Results
First published on PM360, our exclusive survey captures the impacts of COVID-19 on pharma and healthcare marketing.
Audience Segmentation
Audience Segmentation
Year in Preview: 10 Lessons to Propel Success in 2019
Pharma marketers experienced both flops and wins in 2018 – here’s how to apply these learnings to drive impact in the new year.
Channel Planning
HCP Marketing
Your HCP Convergence Point Playbook
Better Access Increasingly Hard-to-Access Professionals
Audience Segmentation
Tap into the Power of Precision Targeting
Audience Segmentation Best Practices for Pharma Marketers
HCP Marketing
Accelerate Disease Education for your Brands
Revitalize Your Next Campaign with these Proven Paid Search and Social Tactics
HCP Marketing
17 Essential Facebook Tactics for Healthcare and Pharma Marketers
A series of tried and tested advice to drive paid and organic engagement
Channel Planning
Brand Awareness
David vs. Goliath: Using Digital to Defy Blockbusters
Bigger isn’t necessarily better when it comes to digital marketing.
