HCP Marketing
OUR Most Recent Insight
In It to Win It: Strategic Media Planning for Challenger Brands
Challenger brands have the unique and distinct advantage of riding on the coattails of high-spending blockbuster brands. Disease awareness has long been in market and audiences are ready for action.
HCP Marketing
In It to Win It: Strategic Media Planning for Challenger Brands
Challenger brands have the unique and distinct advantage of riding on the coattails of high-spending blockbuster brands. Disease awareness has long been in market and audiences are ready for action.
Channel Planning
The Secret Sauce of a Successful Launch: How Teamwork Makes the Dream Work
From audience research to vendor selection, planning a campaign that hits the ground running can feel like a thousand-piece puzzle – an intimidating mess of
HCP Marketing
COVID-19 Impact on Pharma Marketing Strategy & Spend Survey Results
First published on PM360, our exclusive survey captures the impacts of COVID-19 on pharma and healthcare marketing.
Audience Segmentation
Audience Segmentation
Year in Preview: 10 Lessons to Propel Success in 2019
Pharma marketers experienced both flops and wins in 2018 – here’s how to apply these learnings to drive impact in the new year.
Channel Planning
HCP Marketing
Your HCP Convergence Point Playbook
Better Access Increasingly Hard-to-Access Professionals
Audience Segmentation
Tap into the Power of Precision Targeting
Audience Segmentation Best Practices for Pharma Marketers
HCP Marketing
Accelerate Disease Education for your Brands
Revitalize Your Next Campaign with these Proven Paid Search and Social Tactics
HCP Marketing
17 Essential Facebook Tactics for Healthcare and Pharma Marketers
A series of tried and tested advice to drive paid and organic engagement
