HCP Marketing
OUR Most Recent Insight
Orphan Disease Marketing: Hyper-Targeted Micro-Engagement
2018 was a ground-breaking year for orphan disease with the FDA approving a record 34 new therapies for rare populations. Clearly, the steps laid out
Audience Segmentation
Audience Segmentation
Year in Preview: 10 Lessons to Propel Success in 2019
Pharma marketers experienced both flops and wins in 2018 – here’s how to apply these learnings to drive impact in the new year.
Channel Planning
HCP Marketing
Your HCP Convergence Point Playbook
Better Access Increasingly Hard-to-Access Professionals
Audience Segmentation
Tap into the Power of Precision Targeting
Audience Segmentation Best Practices for Pharma Marketers
HCP Marketing
Accelerate Disease Education for your Brands
Revitalize Your Next Campaign with these Proven Paid Search and Social Tactics
HCP Marketing
17 Essential Facebook Tactics for Healthcare and Pharma Marketers
A series of tried and tested advice to drive paid and organic engagement
Channel Planning
Brand Awareness
David vs. Goliath: Using Digital to Defy Blockbusters
Bigger isn’t necessarily better when it comes to digital marketing.
HCP Marketing
What Do HCPs Want? Research Offers Valuable Clues for Pharma Marketers
A roadmap for building professional trust and engagement
