
HCP Marketing

2020 in Review: A Rising Tide Lifts All Boats
With patients and caregivers stuck at home, and physicians operating in a state of overwhelm, when executed wisely, digital bridged the gap and broke down obstacles to the point of care time and again. Read for our top ready-to-apply insight for your own brands.

2020 in Review: A Rising Tide Lifts All Boats
With patients and caregivers stuck at home, and physicians operating in a state of overwhelm, when executed wisely, digital bridged the gap and broke down obstacles to the point of care time and again. Read for our top ready-to-apply insight for your own brands.

In It to Win It: Strategic Media Planning for Challenger Brands
Challenger brands have the unique and distinct advantage of riding on the coattails of high-spending blockbuster brands. Disease awareness has long been in market and audiences are ready for action.

The Secret Sauce of a Successful Launch: How Teamwork Makes the Dream Work
From audience research to vendor selection, planning a campaign that hits the ground running can feel like a thousand-piece puzzle – an intimidating mess of

COVID-19 Impact on Pharma Marketing Strategy & Spend Survey Results
First published on PM360, our exclusive survey captures the impacts of COVID-19 on pharma and healthcare marketing.

Year in Preview: 10 Lessons to Propel Success in 2019
Pharma marketers experienced both flops and wins in 2018 – here’s how to apply these learnings to drive impact in the new year.

Your HCP Convergence Point Playbook
Better Access Increasingly Hard-to-Access Professionals

Tap into the Power of Precision Targeting
Audience Segmentation Best Practices for Pharma Marketers

Accelerate Disease Education for your Brands
Revitalize Your Next Campaign with these Proven Paid Search and Social Tactics