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OUR Most Recent Insight
The Secret Sauce of a Successful Launch: How Teamwork Makes the Dream Work
From audience research to vendor selection, planning a campaign that hits the ground running can feel like a thousand-piece puzzle – an intimidating mess of
Brand Awareness
People, Pages and Places: 3 Pillars of Patient and Professional Placements
Pondering the proper place of programmatic for pinpoint promotional planning
Channel Planning
Winning Domain Strategy in Pharma Websites
A critical dependency for effective cross-audience engagement
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How the ICD-10 System Raises the Bar for Pharma Marketing
An advanced disease state classification system enables precision HCP audience targeting
Brand Awareness
Can Your Full Search Audience Find Your Pharma Website?
SEO metadata that is both effective and compliant is essential for digital pharma marketers
Audience Segmentation
Maximizing Brand-safety for Pharma Marketers
How to make sure your ad serves next to appropriate content
Channel Planning
SEM Character Limit Relief for Pharma Marketers
How Google’s Expanded Text Ads Help Black Box and Combination Drug Brands
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Retargeting: A Roadmap for Pharma Marketers
The best of brand-safe methods of retargeting healthcare consumers in the digital space
Channel Planning
Effective Pharma Search Marketing in a Mobile World
Boost performance by addressing unique mobile and desktop audience behaviors
