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2020 in Review: A Rising Tide Lifts All Boats
With patients and caregivers stuck at home, and physicians operating in a state of overwhelm, when executed wisely, digital bridged the gap and broke down obstacles to the point of care time and again. Read for our top ready-to-apply insight for your own brands.

People, Pages and Places: 3 Pillars of Patient and Professional Placements
Pondering the proper place of programmatic for pinpoint promotional planning

Winning Domain Strategy in Pharma Websites
A critical dependency for effective cross-audience engagement

How the ICD-10 System Raises the Bar for Pharma Marketing
An advanced disease state classification system enables precision HCP audience targeting

Can Your Full Search Audience Find Your Pharma Website?
SEO metadata that is both effective and compliant is essential for digital pharma marketers

Maximizing Brand-safety for Pharma Marketers
How to make sure your ad serves next to appropriate content

SEM Character Limit Relief for Pharma Marketers
How Google’s Expanded Text Ads Help Black Box and Combination Drug Brands

Retargeting: A Roadmap for Pharma Marketers
The best of brand-safe methods of retargeting healthcare consumers in the digital space

Effective Pharma Search Marketing in a Mobile World
Boost performance by addressing unique mobile and desktop audience behaviors