
Audience Segmentation

2020 in Review: A Rising Tide Lifts All Boats
With patients and caregivers stuck at home, and physicians operating in a state of overwhelm, when executed wisely, digital bridged the gap and broke down obstacles to the point of care time and again. Read for our top ready-to-apply insight for your own brands.

How to Reach and Engage Niche Audiences – Part 2
Part 2: Activate Unique Patient Groups with Facebook Ads Manager

How to Reach and Engage Niche Audiences
Part 1: Activate Unique Patient Groups with Google Ads

Year in Preview: 10 Lessons to Propel Success in 2019
Pharma marketers experienced both flops and wins in 2018 – here’s how to apply these learnings to drive impact in the new year.

Tap into the Power of Precision Targeting
Audience Segmentation Best Practices for Pharma Marketers

Second Time’s A Charm
Why pharma marketers should focus on increasing repeat website visits

What Could Go Wrong This Planning Season?
A simple roadmap for designing a successful campaign

Master the Yin and Yang of Rx Media Measurement in 4 Steps
Transform mundane media metrics into meaningful marketing insight

3 Ways to Inspire Better Doctor Patient Conversations
Synchronize consumer and professional strategies for more effective pharma marketing