Audience Segmentation
OUR Most Recent Insight
In It to Win It: Strategic Media Planning for Challenger Brands
Challenger brands have the unique and distinct advantage of riding on the coattails of high-spending blockbuster brands. Disease awareness has long been in market and audiences are ready for action.
Audience Segmentation
How to Reach and Engage Niche Audiences – Part 2
Part 2: Activate Unique Patient Groups with Facebook Ads Manager
Audience Segmentation
How to Reach and Engage Niche Audiences
Part 1: Activate Unique Patient Groups with Google Ads
Audience Segmentation
Audience Segmentation
Year in Preview: 10 Lessons to Propel Success in 2019
Pharma marketers experienced both flops and wins in 2018 – here’s how to apply these learnings to drive impact in the new year.
Audience Segmentation
Tap into the Power of Precision Targeting
Audience Segmentation Best Practices for Pharma Marketers
Audience Segmentation
Second Time’s A Charm
Why pharma marketers should focus on increasing repeat website visits
Audience Segmentation
What Could Go Wrong This Planning Season?
A simple roadmap for designing a successful campaign
Audience Segmentation
Master the Yin and Yang of Rx Media Measurement in 4 Steps
Transform mundane media metrics into meaningful marketing insight
Audience Segmentation
Audience Segmentation
3 Ways to Inspire Better Doctor Patient Conversations
Synchronize consumer and professional strategies for more effective pharma marketing
