Marketing vaccines is a specialty in and of itself, with its own unique challenges and opportunities. Unlike prescription drugs that treat disease, vaccines prevent disease and are typically administered before symptoms manifest and a diagnosis is made.
That introduces uniquely challenging requirements including propensity-driven patient targeting, disease education, seasonality, variable efficacy, and difficulties in storage and inventory. Physicians and pharmacists also buy vaccines differently, putting a strain on traditional marketing channels and tactics.
You need CPM, a healthcare-dedicated and vaccine-experienced media expert able to reach and engage vaccine decision makers across the health system. From individual physician offices to consolidated networks and pharmacies to viral public health awareness initiatives targeting at-risk consumers, CPM can inoculate you against the competition.
Learn if your target audiences are able to effectively find your brand, and how your website and brand measure up against your full-stack audience activation and engagement potential.