Healthcare marketers recognized long ago that patients seeking condition information do not seek it out branded product sites, nor are branded assets free to educate without tripping regulatory wires. From viral campaigns raising the profile of a rare disease to education about breakthroughs in research to driving clinical trial participation, educating patients with relevant content and connecting them to valuable resources at key turning points in their health journey is essential to breakout marketing campaigns and positive outcomes.
Disease education and advocacy programs delivering tailored content addressing real patient needs truly moves market when intelligently served across the digital disease state ecosystem and dynamically built for impact for every device type. Successful execution demands a media expert who understands the unique “digital DNA” of specialized health audiences that guides their information seeking behaviors as well as their beliefs and challenges navigating their health journey.
CPM has empowered thousands of patients across numerous disease states to take command of their health and wellness. From pre-launch market conditioning to clinical trial recruitment, we bring big brand impact to the most targeted and compelling patient-facing campaigns.
Learn if your target audiences are able to effectively find your brand, and how your website and brand measure up against your full-stack audience activation and engagement potential.