HCP MEDIA PLANNING & EXECUTION
Strategically Aligned Non-Personal Promotion
From PCPs to medical oncologists to rare disease specialists, reaching and engaging the right healthcare professionals through the most effective set of communications channels is essential to spark more meaningful doctor-patient conversations and drive positive health outcomes. HCPs are primary decision makers - treatment plan creators, prescription writers, referral providers - and we help brands become decision influencers - to activate, engage and influence HCPs through strategic, data-driven and technology-enabled deployment of content through professional media channels.
State-of-the-Art Omnichannel HCP Targeting
Our expert planning and implementation of HCP media covers key channels such as EMR, mobile alerts, drug monographs, e-detail, conference media, and peer-to-peer as well as specialty professional print journals, direct mail and custom target list segmentation. Our holistic HCP-ID methodology ensures all channels are calibrated for maximum target list impact, modeled to optimal reach/frequency levels to create integrated plans with peerless results.
To maximize targeted reach and eliminate waste in media spend, CPM uses a rigorous, data-driven approach to segmenting, targeting and customizing communications to groups of physicians and allied health professionals based on actionable profile elements such as prescribing behavior, clinical specialty and sales rep relationship status. We work closely with our clients’ business insights and sales analytics teams to define target professional segments and build out reach/frequency models to optimize investment and impact, based on match rates and performance metrics across publisher and platform partners.
To discuss your professional media and non-personal promotional needs, please contact us using the form on this page.