OUR Most Recent Insight
COVID-19 Impact on Pharma Marketing Strategy & Spend Survey Results
First published on PM360, our exclusive survey captures the impacts of COVID-19 on pharma and healthcare marketing.
Channel Planning
Digital Influencer Marketing for Pharma Brands
Think beyond KOLs to integrate and amplify brand outreach
Audience Segmentation
3 Ways to Inspire Better Doctor Patient Conversations
Synchronize consumer and professional strategies for more effective pharma marketing
Channel Planning
Winning Domain Strategy in Pharma Websites
A critical dependency for effective cross-audience engagement
Channel Planning
Can Pharma Marketers Use SEM Keywords Too Broadly?
Capture general disease name searches without misleading your audience
Display
How the ICD-10 System Raises the Bar for Pharma Marketing
An advanced disease state classification system enables precision HCP audience targeting
Media Innovation
Predictive Analytics Removes Guesswork for Pharma Marketers
Improve ROI, cut marketing costs and deliver more effective campaigns
Brand Awareness
Can Your Full Search Audience Find Your Pharma Website?
SEO metadata that is both effective and compliant is essential for digital pharma marketers
Brand Awareness
Can Pharma Marketers Use “Cure” as a Keyword?
How “Treatments” Can Compliantly Address Audience Searches for a “Cure”
Media Research
Lost in Pharma Marketing Translation: How Audiences Really Speak
Paid search insights benefit all pharma marketing efforts
Brand Awareness
5 Tips on Unbranded Facebook Pages for Pharma Marketers
Drive patient engagement with these patient-focused best practices
