OUR Most Recent Insight
2020 in Review: A Rising Tide Lifts All Boats
With patients and caregivers stuck at home, and physicians operating in a state of overwhelm, when executed wisely, digital bridged the gap and broke down obstacles to the point of care time and again. Read for our top ready-to-apply insight for your own brands.
Audience Segmentation
Master the Yin and Yang of Rx Media Measurement in 4 Steps
Transform mundane media metrics into meaningful marketing insight
Brand Awareness
People, Pages and Places: 3 Pillars of Patient and Professional Placements
Pondering the proper place of programmatic for pinpoint promotional planning
Audience Segmentation
Channel Planning
Why Pharma Marketers Should Embrace Facebook Ads
SEM’s cool cousin offers exceptional PPC opportunities Paid search has long earned its place as a priority channel in most pharma media plans. Not only
Channel Planning
Digital Influencer Marketing for Pharma Brands
Think beyond KOLs to integrate and amplify brand outreach
Audience Segmentation
3 Ways to Inspire Better Doctor Patient Conversations
Synchronize consumer and professional strategies for more effective pharma marketing
Channel Planning
Winning Domain Strategy in Pharma Websites
A critical dependency for effective cross-audience engagement
Channel Planning
Can Pharma Marketers Use SEM Keywords Too Broadly?
Capture general disease name searches without misleading your audience
Display
How the ICD-10 System Raises the Bar for Pharma Marketing
An advanced disease state classification system enables precision HCP audience targeting
Media Innovation
Predictive Analytics Removes Guesswork for Pharma Marketers
Improve ROI, cut marketing costs and deliver more effective campaigns
