OUR Most Recent Insight
The Secret Sauce of a Successful Launch: How Teamwork Makes the Dream Work
From audience research to vendor selection, planning a campaign that hits the ground running can feel like a thousand-piece puzzle – an intimidating mess of
Channel Planning
Why Pharma Marketers Should Embrace Facebook Ads
SEM’s cool cousin offers exceptional PPC opportunities Paid search has long earned its place as a priority channel in most pharma media plans. Not only
Channel Planning
Digital Influencer Marketing for Pharma Brands
Think beyond KOLs to integrate and amplify brand outreach
Audience Segmentation
3 Ways to Inspire Better Doctor Patient Conversations
Synchronize consumer and professional strategies for more effective pharma marketing
Channel Planning
Winning Domain Strategy in Pharma Websites
A critical dependency for effective cross-audience engagement
Channel Planning
Can Pharma Marketers Use SEM Keywords Too Broadly?
Capture general disease name searches without misleading your audience
Display
How the ICD-10 System Raises the Bar for Pharma Marketing
An advanced disease state classification system enables precision HCP audience targeting
Media Innovation
Predictive Analytics Removes Guesswork for Pharma Marketers
Improve ROI, cut marketing costs and deliver more effective campaigns
Brand Awareness
Can Your Full Search Audience Find Your Pharma Website?
SEO metadata that is both effective and compliant is essential for digital pharma marketers
Brand Awareness
Can Pharma Marketers Use “Cure” as a Keyword?
How “Treatments” Can Compliantly Address Audience Searches for a “Cure”
Media Research
Lost in Pharma Marketing Translation: How Audiences Really Speak
Paid search insights benefit all pharma marketing efforts
