A single obsession informs our core list of capabilities: pairing your message with your target consumers to inspire action. In fact, we are as committed to helping you measure your results as we are to achieving them.

The explosion of social media engagement and its impact on search engine algorithms has altered web dynamics more than perhaps any other event in the last decade. Hence, every tactic we employ, online or offline, is crafted with consideration about how it serves our clients' digital visibility on the first page of search engine results. The full media mix and every digital asset is held accountable to the brand's goal metrics.  

Our work is part of a "closed loop" process, integrated with marketing strategy on the front end and technology and analytics on the back end. With that in mind, the scope of our assignments typically includes:

• Digital Advertising Planning, Buying and Management [click to hide]
  • Online (SEM, Display/Rich Media, Social Media, CPA)
  • Mobile
  • E-mail
  • Network, Cable, Local & Direct Response TV
  • Radio
  • Print
  • Out of home
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Banner display/rich media
• Social Media Optimization and Development
• Customized HCP Ad Messaging Platforms
• Acquisition-based Lead Generation (CPA)
• Customized Co-registration Programs
• Social Listening
• Media Analytics & ROI Benchmarking
• Creative and Message Testing
• Primary Marketing Research

To find out more about how Convergence Point can help you achieve your objectives, please contact us.