A single obsession informs our core list of capabilities: pairing your message with your target consumers to inspire action. In fact, we are as committed to helping you measure your results as we are to achieving them.

Research has repeatedly shown that campaigns using multiple tactics outperform single-channel efforts. Hence, we view every tactic we employ, online or offline, as part of an integrated strategy—and hold the full media mix accountable to the campaign's goal metrics.  

Our work is part of a "closed loop" process, integrated with marketing strategy on the front end and technology and analytics on the back end. With that in mind, the scope of our assignments typically includes:

• Planning, Buying and Campaign Management [click to hide]
  • Banners and rich media
  • Performance-based ad networks
  • Paid search
  • Contextual/behavior targeting
  • E-mail
  • Direct Mail
  • Print
  • Out of home
  • TV/Radio
  • Event
  • Alternative
  • Mobile
  • User-generated
• Search Engine Marketing
• Online Lead Generation
• Media ROI Benchmarking
• Integrated Channel Strategy
• Creative and Message Testing
• Reporting and Optimization
• Primary Marketing Research

To find out more about how Convergence Point can help you achieve your objectives, please contact us.