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Marc Benjamin, Managing Partner
Marc Benjamin has been creating ROI-driven marketing and advertising programs for over 20 years, with the last 13 as the principal marketing executive for industry-leading digital businesses. He served as Chief Marketing Officer at Autobytel and VP of Marketing at Zones, and has been a media and strategy consultant with leading agencies such as Wunderman, JWT and Y&R. His client roster has featured the iconic brand portfolios of Procter & Gamble, Colgate, Pfizer, Genentech, and Abbot, as well as Rolex, Citibank and Diageo.
Marc founded Convergence Point Media while serving as Chief Analytics officer for DKI Direct, where he spearheaded the development of new media processes contributing to numerous award-winning, high-ROI DTP programs.
Daniella Koren, Partner
Daniella Koren has specialized in healthcare marketing for 21 years at leading specialty agencies such as Grey Healthcare Group and Harrison & Star. Her experience includes work for clients like Bristol-Myers Squibb, Procter & Gamble, Forest Laboratories and Bracco Diagnostics in disease categories such as Radiology, Cardiovascular, HIV, Influenza and Diabetes.
Daniella founded DKI Direct in 1997 and, with a passion for technology and the web, has led the company to become a recognized innovator in the field of DTP marketing. DKI has developed new and successful models that demonstrate positive ROI, and has earned recognition and awards in the field of DTP.
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