Marc Benjamin, Managing Director

Marc Benjamin has 20 years of experience creating ROI-driven marketing and advertising programs on both the agency and client sides, including 14 years in direct/relationship marketing and 11 years in interactive. He has served as an interactive media and strategy consultant with a variety of agencies, including Wunderman, J. Walter Thompson, DDB, TBWA/Chiat Day, Y&R, and DKI Direct (Chief Analytics Officer).

On the client side, he has held senior management positions at leading online and direct marketers, such as Autobytel.com (Chief Marketing Officer), and Zones.com (Vice President of Marketing). He is also the co-founder of MX Works, an out-of-home digital media network. His roster of present and past media clients includes Procter & Gamble, Colgate, Rolex, Citibank, Diageo, Anheuser Busch, Moet Hennessy, Trident, Listerine, Pfizer, Genentech, Abbot and Novartis.

Daniella Koren, Principal

Daniella Koren has specialized in healthcare marketing for the past 18 years, and has held Account Management positions at leading healthcare advertising agencies such as Grey Healthcare Group and Harrison & Star. Her agency experience includes work for clients like Bristol-Myers Squibb, Procter & Gamble, Forest Laboratories and Bracco Diagnostics in disease categories such as Radiology, Cardiovascular, HIV, Influenza and Diabetes.  

Daniella founded DKI Direct in 1997, and with a passion for technology and the Web, she has led DKI, as its President, to become an award-winning innovator in the field of DTP marketing for healthcare companies. By becoming entrenched in technology-based direct marketing trends, DKI has developed new and successful models that demonstrate positive ROI, and has earned recognition and awards in the field of DTP.